Beige is anything but boring this New Year with the big fashion houses from Balmain to Christian Dior offering up head to toe looks of demure sophistication. Ok it’s a little boring, but, you know, that’s the point of beige.
We need a bit of calm in world of clashing prints and screaming neon, there’s something about these soft, earthy, neutral tones that whisper maturity, inner peace and ‘this saves me a ton of time trying to figure out what to wear’.

Beige on beige on beige and you’re done, no messing around with colour combinations unless you fancy throwing in a bit of pastel which will also win you fashion brownie points for Spring Summer 2019. The dominating look though, is all beige, of varying tone and texture. Nobody does this type of tonal dressing better than MaxMara, a brand that has long understood the power of understated attire in the most luxurious fabrics with Burberry following suit for the new season with it’s updated take on the look.


A bold red lip works a treat with all beige, think French favourite Jeanne Damas front row at Jacquemus Spring Summer 2019 at Paris Fashion Week or actress Felicity Jones nailing the look at the screening of On the Basis of Sex in New York in Dior.


Here’s a trend we can count on for the new season and indeed for the years ahead for its simplicity and reliability. Has it ever really gone out of fashion? Can we even call it a trend? On the high street you’ll find beige everywhere with Penneys, Wallis and Dorothy Perkins in particular, offering a broad range at accessible prices. It’s there’s one thing we can rely on for the year ahead, it’s the soothing refuge of beige.