Having connected on social media, 10 of Ireland’s top independent baby and childrenswear brands have joined forces to create a physical space to sell their products.
You’ll find KID on the top floor of Powerscourt Townhouse in Dublin city centre, where the Scandi style layout is designed to make parents and children as welcome as possible. Between the play area, changing and feeding room, the store gives parents plenty of buggy room to browse with ease with thoughtful touches like extra muslin cloths and bottles of water to take the struggle out of shopping with kids.
Among the labels, you’ll find Instagram favourite Frank and Nora, an independent clothing and accessories brand established in January 2014. The products are made using 100% organic cotton and tested with Oeko-Tex to assure that only the safest fibres, dyes and inks are used against your child’s skin www.frankandnora.com
Designer Maria Ryan says Lollipops & Daydreams is inspired by ‘childhood nostalgia, by vintage clothes, by colours, by children’s illustrations and nature, but mostly by the sheer magic of childhood’. All of the brand’s clothes are handmade in Ireland www.lollipopsdaydreams.com
Just like Lollipops & Daydreams, all of Elks products are handmade exclusively in Ireland using textiles specially selected for little ones’ skin; super soft first shear lambs wool, Donegal tweed, baby merino, alpaca and linen from the last remaining mills on the island. Elks also specialises in hand made hats and scarves and baby blankets and has grown to employ more than 20 knitters and seamstresses across the country, many of them stay-at-home moms and grandmothers. The brand can be found in stockists in New York, London and France, and have featured in fashion shoots and exhibitions around the world. Creative Director Lucy Clarke says, ‘This is a really exciting time for Elks, we are developing new ranges that combine an urban functionality with traditional craft – all made in Ireland – as well as launching new baby products’.
Set up by mum of two Amanda Kierans, Rain + Conker offers a variety of fashion basics for babies and kids including bandana bibs, leather moccasins and pom beanies. Rain + Conker focuses on ethical production, from textile production standards to the dyes used in the process to the social standards within the supply chain. Rain + Conker products are at a minimum Oeko Tex certified. Using Oeko Tex fabrics means that they have been tested to ensure they comply with the very strictest regulations regarding harmful chemicals and dyes. All of the brand’s products are now GOTS Organic Certified. GOTS is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain. Strict criteria regarding minimum working age, fair wages and other social factors must be adhered to and Amanda is proud that the label’s main manufacturing partner achieved this high standard in 2016. www.rainandconker.com
The brands had already built up a strong and loyal following on social media and through their websites but their creators felt there was a gap in the market for a real store where shoppers could try on and feel their products and see them laid out in an interesting and family friendly environment. The store also supplies toys, gifts, homewares, children’s interiors and accessories. You’ll find kidstoredublin across social media or better still, pop in and say hello.
Here’s the full list of labels available at KID:
BIRDIE & BOWIE
FRANK & NORA
LOLLIPOPS & DAYDREAMS
RAIN + CONKER