God bless those Italians. They’re a brilliantly creative, over-the-top lot. From the Romans to the Renaissance, they’ve never been afraid to push their flamboyance to the max.
This rich heritage can only feed their modern sartorial expression as evidenced on the catwalks of Gucci, Dolce and Gabbana, Prada, Versace and Fendi during Milan Fashion Week Autumn Winter 2018. Domenico Dolce and Stefano Gabbana, as ever, put on a rollicking show for their party loving glitterati expertly celebrating religious iconography with a sense of boundless freedom to express. The trouser suit was the big winner with it’s sharp tailoring and oversized regal jewellery to keep it fantastically feminine, topped with a hat for every occasion.
Sunglasses were outrageous and fun, giving the show a wild theatricality and keeping us enthralled and inspired as ever. With the Chinese market their number one fans, the house turned over €1.3bn in the 2016-17 financial year, a 9% increase on the previous year.
Over at Gucci, wonderboy Michele Alessandro was at it again with his weird and wonderful golden touch which has seen the brand’s profits nearly double last year alone. With its creepy surgical backdrop and zombified models, some holding baby dragons or their heads hauntingly recreated, the overall effect was modern gothic.
Karl Lagerfeld and Silvia Venturi Fendi opted for a more pared back silhouette of classic Italian tailoring, adding a comtemporary feel with pointed Cuban heeled cowboy boots. The traditional double F logo made a return in a big way, covering accessories with brash confidence that makes Italian design so covetable.
Miuccia Prada clashed sportswear with romantic touches of tulle, bows and sequins in neon colours to light up the darker days of autumn winter, if we dare think that far ahead as warmer days beckon.
There was plenty of tartan and archive pop print at Versace where Donatella said it’s all about identifying your clan and expressing your individuality.
In conclusion, Milan Fashion Week encapsulated everything that is glorious about Italian design from its impeccable tailoring to its exuberant playfulness.