This is no time to be shy. The more extrovert your coat this season, the better. Clear a path. The It Coat has arrived and it’s the star of the show for autumn winter. It comes in many guises, from Balenciaga’s oversized pink puffer to Joanne Hynes revolutionary inspired collection for Dunnes Stores to a saucy patent trench from Preen for Debenhams.

Statement Coat: Balenciaga oversized puffer jacket
Statement Coat: Joanne Hynes revolutionary inspired coat for Dunnes Stores, €350

Fashion is tickling its fun side. Even Vogue editor in chief Anna Wintour seems to be thawing to the theme. The ice queen of the industry was spotted at London Fashion Week, fresh from the frow of Simone Rocha, in a tailored snakeskin number while Simone Rocha’s Spring Summer 2018 offered plenty of playful, girly frilliness, with a subversive twist, as the Dubliner has become known.

Statement coat: Vogue editor Anna Wintour in statement snakeskin
Statement Coat: Simone Rocha Spring Summer 2018 collection at London Fashion Week

Monaghan designer Natalie B Coleman has reimagined the traditional tweed coat with sleeve embellishment and exterior pockets while Dublin’s Helen Cody has opted for oriental elegance with plush velvets and intricate embroidery.

Statement Coat: Natalie B Colemant frilled tweed winter coat €750
Statement Coat: Helen Cody, Autumn/Winter 2017

Maria Grazia Chiuri has also gone down the smoking jacket over evening gown look for Dior for added mystery of what lies beneath and dare I say it, to protect from the night’s chill. At Chanel, Karl Lagerfeld’s buttoned up tweed primness with matching hat and patent booties made for an enchanting alternative for those of a more subdued disposition.

Statment Coats: Dior A/W 2017
Statement Coat: Chanel A/W 2017 Image: Chanel

Forget the notion of evening wear, the It Coat can be worn anytime. Don’t save your best ‘til Sunday. This coat needs maximum exposure. It’s a diva. It was born to be seen and admired.